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Concept Images

Concept

SEPHORA

UNLEASH

Challenge: Sephora is a make-up store that has a distinct style and scheme.  The goal of this is to maintain this style while revamping the overall "look" of the store.  Most importantly, the project requires a new form of display can present the product clearly as well as provide additional storage.  This display form should be innovative, reconfigurable, and dynamic.

 

Solution: Sephora originated in the roots of female strength, beauty, and empowerment, deriving the name from the two prominent figures, Sappho and Zipporah.  Sephora also incorporates their iconic Flame, to represent a woman's enduring spirit.  Makeup should not be a way to hide or obscure features, but to emphasize and accentuate them.  Women should feel liberated and strengthened by their makeup, and in combining this idea with that of Sephora's roots, I developed the concept of "Unleash".  I paired Sephora's "look" with the tasks set forth in the program and utilized terms such as intense, wild, dynamic, trendy, and holistic to create a space that allows women to unleash their inner beauty in a passionate, modern, and exciting new experience.

 

Software: Revit, Photoshop, Illustrator

Gondolas

Purpose and Measurements Diagram

The display system is on a triangular, modular system.  They can be oriented in virtually any composition to include straight lines, circles, or organic shapes as illustrated to the left.

Configurations Diagram

Materials & Finishes

Beauty Studio Rendering

Materials & Finishes

Section 1

Section 2

The material selection is based on the sustainability, expense, and appearance.  I utilize eco-friendly and inexpensive materials that look clean and sharp.  I chose to have a fluent, organic shape on the floor and ceiling to accentuate the circulation and reference the enduring flame, contrasted by the powerful movement of the horizontal stripes across the wall, bringing the space together.  The strong spotlights lead the client through the space, surrounded by recessed glowing lights that highlight the flame.

Display Rendering

Plans

Floorplan

RCP

Sections

North Section

South Section

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© 2014 | Erica Brooks | All Rights Reserved

 

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